And net profit rose 26.7% to $117 million in 2021. The Chilean wine producer noted that the increase “was driven by a double-digit growth rate in those brands we have prioritized.”
In the U.S., sales increased 4.8% in value, with a 3.1% higher average price in the U.S. dollar, a decrease of 6% in volume, and a favorable exchange effect. This result is mainly explained by lower sales of the Fetzer portfolio in the commercial segment. Meanwhile, sales of the portfolio imported from Chile and Argentina GREW 8% in volume and 25% in U.S. dollar.
“The Premium and Superior categories reflected in our Principal and Invest brands, which in 2021 obtained a combined increase of 11% and 17% in volume and value, respectively,” the company said. “This allowed them to increase their share to 49% in the consolidated sales mix, and to 53% in the wine sales mix, up from 46% in 2020. This is evidence of our focus on premiumization and the important effort made in brand building that has allowed us to achieve better positioning in the different categories in which we compete. One result of this is that in 2021 our Argentine brand Trivento was the best–selling Argentine wine brand in the world, according to international consultancy IWSR.”