Debuting across the U.S. this fall, Gran Reserva‘s new look appears on offerings that include acclaimed, single-vineyard expressions of Cabernet Sauvignon, Malbec and Sauvignon Blanc from estate vineyards farmed along the spectacular rivers of Chile’s Colchagua Valley.
On the bottle, Gran Reserva is spotlighting its protected watersheds, biodiversity and conservation efforts with updated certifications, color palette, and the new tagline “Preserving Nature.” Imported to the U.S. by 
fellow B Corp Fetzer Vineyards, Gran Reserva is aimed at climate-conscious consumers, with some 58% of U.S. consumers saying they worry about climate change, with 40% indicating they will always buy sustainable products where possible.2 Beyond the bottle, Concha y Toro’s pacesetting biodiversity and sustainability initiatives come to life in crafting Gran Reserva, from soil to cellar.
Notably, Gran Reserva is making good on new tagline “Preserving Nature,” building on Viña Concha y Toro’s legacy of sustainability leadership and landmark B Corp certification3 with concerted efforts around water, energy, sustainable sourcing and conservation. Gran Reserva wines are certified sustainable4, produced using 100% renewable energy,5 and crafted with a water footprint 22% below the global wine industry average.6 These green commitments are clearly identified on labels with third party certifications from B Lab, Water Footprint Network, Green-e® Framework for Renewable Energy, and Sustainable Wines of Chile.