Coconut Cartel launches its first premium rum. It combines rum aged in Guatemala by some of the world’s best rum makers with coconut water creating a smooth, rich taste that is unlike anything available on the market. Coconut Cartel is 80 proof, retails for $36.99/750ml bottle.
The natural minerality in the coconut water is said to make this blend uniquely smooth, with notes of vanilla at first and a touch of coconut as the finish.
Mike Zig, founder of Coconut Cartel explains, “Premium Rum is finally having its moment in the sun, and the timing couldn’t be better to launch a fresh new face in somewhat a dull space. We are excited to change people’s perception of what they think rum is (hint: it’s not just what you chugged in college).”