Clown Shoes Beer Uses Augmented Reality Labels

Designed in partnership with Australia-based augmented reality app Swigr, the augmented reality label for Clown Shoes Space Cake Double IPA offers five different settings to toggle through – the first being a lifelike animation of the beloved characters featured on the label. Users can also get the latest updates on special events and announcements from Clown Shoes, get a recommendation on what beer they should try next, and play a retro-style “Beer Invaders” game using the can.