Clare Rose Inc. and Union Beer Distributors, the principal Anheuser-Busch distributors on Long Island and Metro New York, said they will sell Rosé All Day to on and off-premise accounts across the Long Island and New York area.
Rosé All Day launched in 2017 and has since become a major force nationwide, expanding in 2018 from the original Grenache, a Sparkling Rose, to a Beaujolais, and of course Rose in a can in both still and sparkling. Top lifestyle publications, including Cosmopolitan, Bustle, Harper’s Bazaar, InTouch, Refinery29, Marie Claire, and more, have covered the brand.
The partnerships are based on marked consumer demand for wine brands and the wild growth of the rosé wine category. Wine continues to gain “share of throat” across the legal drinking age population, making this the opportune time for these typically beer-focused distributors to enter the wine space.
Rosé All Day is imported into the U.S. by New York-based, Biagio Cru Wines & Spirits.