- Mondavi & Family – the parent company for the Charles Krug, CK Mondavi & Family, Purple Heart and Fortissimo brands – appointed six cousins, collectively known as “G4,” as company shareholders and brand ambassadors.
The six G4 members are all great-grandchildren of Cesare and Rosa Mondavi, who purchased Charles Krug Winery in 1943, 75 years ago, after buying and selling grapes in California’s Central Valley.
The couple’s two sons, Peter and Robert, parted ways in 1965. Peter kept the family business and Robert establishing his Robert Mondavi Winery a year later.
The company is privately held but professionally managed, with Judd Wallenbrook serving as CEO. The company’s board consists of four family members and two outside directors.
The family has also created a family council, a step family business consultants recommend for keeping family members involved.