CÎROC Vodka Spritz, the luxury vodka brand’s first ready-to-drink cocktail, will debut April 1. (SRP: $16.99/4-pack.)
“Breaking into the RTD category is a landmark moment for the brand and we’re excited to launch a line of spirits that bring a new energy and audience segment to the growing market,” says Sean “Diddy” Combs. “With nearly 15 years leading the brand and having historic success growing the CÎROC portfolio, I’m looking forward to making CÎROC Vodka Spritz the No. 1 brand in the category.”
Combs has continued spearheading innovation and design, having a direct hand in all creative, marketing and partnering with Diageo on innovation and product development processes. With its sleek clean lines, the can’s elegant design hints at the carefully crafted cocktail inside. Infused with vodka made from fine French grapes and brimming with natural flavors, the varieties are gluten-free and contain no artificial sweeteners. Each four-pack is available in one of these delicious flavors: