Through original video spotlights, visuals and billboards, Ciroc is sharing inspirational true stories of progress, achievement and success. In Chicago, the #CirocStands campaign is focused on four successful Black businesspersons through original video spotlights, visuals and billboards:
- Ian Gonzalez of Last Lap Cornerstore. Southside native and resident owns Last Lap Cornerstore, the first and only Black and LatinX-owned running store on the South Side that’s quickly become a fixture in the community. Through his passion for running, Ian creates accessibility to nutrition and proper running gear for Black and Brown runners.
- Danielle Mullen of Semicolon Bookstore & Gallery. Danielle is the mastermind behind Semicolon Bookstore & Gallery, Chicago’s largest Black-woman-owned bookstore and gallery. Originally from Florida, she’s made a home in Chicago and uses her passion for books to increase the literacy rate in Chicago, creating a space that nurtures the connection between literature, art, and the pursuit of knowledge, to share Black stories and Black voices.
- Midge Welch of Issues Barber and Beauty Salon. Midge grew up around the corner from the salon she now proudly owns in the South Loop, which serves up culture, community, and cuts. An inspiration for Black women in the community, Midge has dedicated 17+ years to building an experience for Black men and that feels welcoming, while making people feel beautiful through her unique cuts, styles, and conversations.
- Darris Kelly and Sabrian Sledge of Flee Club Chicago. Best friends Darris and Sabrian own Flee Club, a sneaker and fashion boutique located in the heart of Chicago that specializes in rare shoes and apparel. What started as a side hustle to sell unique, used sneakers is now a brick and mortar and hailed “the best consignment shop in Chicago.” Originally from the West Side, the owners always had an entrepreneurial spirit and passion for their community, making the perfect home for Flee Club right in Chicago, showing that you can overcome trials and find success despite your environment.