Climate Pledge Arena and the Seattle Kraken have named Chateau Ste. Michelle as the official wine partner of both the team and the arena. Ste. Michelle will showcase wines from its Chateau Ste. Michelle and 14 Hands wineries through new consumer experiences both inside and outside the arena.
Climate Pledge Arena will feature a Chateau Ste. Michelle branded wine bar named The Chateau in the arena’s Mount Baker Hall for club level season ticket members. The arena will also feature a branded 14 Hands Marketplace near the main entrance. Renderings of these two arena spaces can be found here.
Ste. Michelle has also produced several wines dedicated to this partnership.
14 Hands Winery will release two new limited-edition Seattle Kraken branded wines that will be available in the 14 Hands Marketplace and selected retailers in the Pacific Northwest beginning in September. The cans will feature a web-based augmented reality experience accessible from a QR code on the back of the can, bringing both the history of 14 Hands Winery and the story of the Seattle Kraken to life for fans.
Chateau Ste. Michelle will release a 2017 Collector’s Edition Reserve Cabernet Sauvignon sourced from premier vineyards in the Columbia Valley, including the winery’s own Canoe Ridge Estate vineyard, a certified sustainable vineyard known for its complex yet elegant style. With only 39 barrels produced, this limited-edition wine will be offered first exclusively to Seattle Kraken season ticket members and VIPs and to Chateau Ste. Michelle Vintage Reserve Club members and will be available for purchase at Chateau Ste. Michelle this fall.
In celebration of the partnership and in commemoration of the 100th anniversary of the 1917 Stanley Cup champion Seattle Metropolitans, Chateau Ste. Michelle has also produced two etched nine-liter bottles of 2017 Cabernet Sauvignon sourced from renowned vineyards in Columbia Valley. One of these custom bottles will be cellared at Climate Pledge Arena, to be opened when the Seattle Kraken win their first Stanley Cup. The other nine-liter bottle will be auctioned off at this year’s Auction of Washington Wines, as part of a package including a suite at a Seattle Kraken game and a private dinner with Seattle Kraken and Ste. Michelle principals.