Chandon California announces its latest innovation, Chandon Aluminum, a 100% recyclable, single-serving bottle filled with its Sweet Star cuvée.
Initially launching in New Orleans and Chicago, and rolling out later this year in selected on-premise locations around the country where glass bottles could not be sold, the aluminum bottles will be available in a specially designed box on Chandon.com.
“We believe our #ChandonSquad wants to enjoy their quality bubbles anywhere, outdoor experiences are part of their lives and we want to follow them at music festivals, sporting events and concerts,” says Anne-Sophie Stock, VP Marketing, Chandon California. “We are thrilled to introduce Chandon Aluminum bottles with Sweet Star, our delightfully lush cuvée which is the perfect match for the aluminum experience, and can be enjoyed at the beach, in sports arenas and anywhere our busy consumers would like to go.”
Complemented by floral notes, Chandon California Sweet Star is a blend of crisp Chardonnay and luscious Pinot Noir, resulting in a semi-sweet sparkling delight. Created by Chandon’s head winemaker Pauline Lhote, Chandon California Sweet Star is refreshingly easy to drink and perfect for the widest range of consumers, including those who have never tried sparkling wine before.