Champagne Nicolas Feuillatte announced an exclusive multi-year contract with Cirque du Soleil as the first official Champagne partner of its touring shows throughout the USA and Canada.
The partnership will begin in September 2018 with the premiere of Volta in Redmond, Wash. and will continue through December 2020.
The partnership will see Champagne Nicolas Feuillatte served at more than 800 performances annually (including shows such as Cirque du Soleil Volta, Luzia, Amaluna and Alegría) in major U.S. and Canadian cities. including Chicago, Los Angeles, New York, San Francisco and Washington, D.C. as well as Vancouver, Toronto, Ottawa, and Montreal.
The partnership will take on different forms, including a Champagne Nicolas Feuillatte Lounge where guests will be invited into an immersive experience which will include Champagne and hors d’oeuvres. Cirque du Soleil concessions will serve Champagne Nicolas Feuillatte, and digital and retail integration will also be offered.