Here’s one way to get new names for your mailing list: Launch a “Tree Protection Program,” vowing to replace on tree completely uprooted by a hurricane for every case of beer sold.
That’s what Cerveza Patagonia is doing through Oct. 30.
“Being from Florida, I understand the pain of hurricane season all too well,” said Alexander Monroy, Sr. Brand Director for Cerveza Patagonia. “As a brand that already plants a tree for every case of beer we sell, we saw a unique opportunity to help people in a meaningful way this Hurricane season.”
Designed to bring awareness to the brand’s tree planting and sustainability mission, Cerveza Patagonia’s Tree Protection will launch on September 21st and run until October 30th. Consumers can visit cervezapatagonia.com/treeprotection to submit their information for a chance to protect your trees. In return for signing up, Anheuser-Busch will provide the consumer with “product and marketing information.”