Ceder’s, a distilled non-alcoholic, juniper-led alt-gin, announces its U.S. launch online and in retail and on-premise locations in Connecticut, Delaware, Maryland, Virginia and Washington D.C. Additional states will follow.
The brand was successfully introduced in the U.K market in 2018 and subsequent international expansion to over 24 markets, with the most recent addition of Canada this past August.
Ceder’s is hand crafted and available in four expressions:
- Ceder’s Classic (akin to a classic gin, mostly juniper but with floral hints)
- Ceder’s Crisp (juniper combined with citrus, cucumber and camomile)
- Ceder’s Wild (juniper combined with ginger, clove and rooibos)
- Ceder’s Pink Rose (juniper combined with rose and hibiscus)
Ceder’s is made from classic gin and exotic botanicals unique to South Africa’s Cederberg mountains. Created by husband and wife duo Craig Hutchison and Maria Sehlstrom, the idea for Ceder’s was inspired by a visit to Craig’s homeland, South Africa.
While visiting the Cederberg mountains of the Western Cape, the couple was drawn to the intriguing indigenous natural botanicals and came up with the idea to distill them into a non-alcoholic alternative to gin in Sweden, where Maria is from. These South African botanicals are combined with pristine Swedish water and bottled in Sweden to create a unique product that provides all the flavor of gin without the alcohol. It is the first alt-gin with four distinct juniper- led flavored drinks.
“The idea for Ceder’s came from a wish to create a great tasting, beautifully served alcohol-free drink that had all the rich juniper flavors of a gin but that could be easily enjoyed as an everyday escape,” says Founder Craig Hutchison. “With the rapidly expanding interest in low- and no-alcohol beverages across the US, we’re confident CEDER’s will be an exciting entry in the market.”