Constellation Brands introduces Next Round Cocktails, its first-ever ready-to-drink (RTD) and multi-serve boxed wine cocktails made with a blend of real fruit juice and crisp wine in the popular flavors of Salted Lime Margarita and Strawberry Lime Sangria.
The rolling launch of Next Round Cocktails is underway at major retailers nationwide along with online delivery such as Instacart and Drizly. Next Round Cocktails Salted Lime Margarita is made with real fruit juice, a sprinkle of salt, and white wine with a 13.5% ABV. Next Round Cocktails Strawberry Lime Sangria made with real fruit juice* and crisp rose wine for a light and refreshing taste, with a 10% ABV.
Both flavors are offered at an affordable price and packaged in two convenient, multi-purpose serving size options, including a 1.5L bag-in-box at a suggested retail price of $16.99 and a 500mL single serve Tetra box with a suggested retail price of $5.99.
“Next Round Cocktails represents Constellation Brands’ commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category,” said Ann Stockman, VP of Emerging Brands at Constellation Brands. “Recent YPulse research of our target consumer reports that post-covid, 66 percent would prefer to drink at home than go out, so we’ve created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun.”