Category Archives: Sponsorship

Diageo NA Sponsors Austin FC

Austin FC, the 27th club in Major League Soccer (MLS), said it signed a multi-year sponsorship agreement with Diageo North America. What’s in it for Diageo:  The Q2 Stadium East Club hospitality area now becomes The Captain Morgan Club. The … Continue reading

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Mike’s Hard Lemonade Seltzer Links with Fitness Brand

Mike’s Hard Lemonade Seltzer entered a partnership with the world’s leading endurance sports and wellness brand Spartan, becoming the official “Hard Seltzer of Spartan US.” Spartan combines 250 events across more than 40 countries with a digital content and community … Continue reading

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Kendall-Jackson, La Crema to Be Poured During Kentucky Derby Week at Churchill Downs

Kendall-Jackson and La Crema were designated Preferred Wines of the Kentucky Derby and will be poured at all Churchill Downs Racetrack events from 2021 until 2024, beginning with Derby Week anchored by the 147th running of the Kentucky Derby on … Continue reading

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Bold Rock Hard Cider Sponsors Speedway Motorsports

Race fans at Atlanta Motor Speedway, Bristol Motor Speedway and Charlotte Motor Speedway will have an opportunity to win future race tickets, prizes and sample a variety of Bold Rock products across a wide spectrum of craft beverage. Bold Rock Hard … Continue reading

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Neft Vodka ‘Official Vodka of Rose Bowl Stadium’

The designation as “Official Vodka of the Rose Bowl Stadium” lasts until June 30, 2023. Neft will be available at Rose Bowl Stadium events throughout the duration of the partnership, including games on New Year’s Day, 2022 and 2023. During … Continue reading

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Michelob Ultra to Give Away Year’s Supply of Golf Balls, Beer

 Michelob Ultra is encouraging all people to experience the joy that golf brings, regardless of their skill level. This year, Michelob Ultra, as a presenting sponsor of The Match III, will ensure fans everywhere have the gear (and beer) they … Continue reading

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