Category Archives: Sales

Beerboard finds 1% Fewer Beer-Pouring Places Open

It’s the latest downtick since the Oct. 23-25 weekend when 92% of beer-pouring on premise establishments were open, BeerBoard said. But the average number of taps stopped a two-period slide, holding firm at 16 handles per location nationally.  Florida averaged … Continue reading

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Thanksgiving Eve Beer Volume Down 57.3% from 2019

As to be expected, on-premise beer volumes were down significantly (-57.3%) on Thanksgiving Eve compared to 2019 Thanksgiving Eve, BeerBoard reported. But the positive news for the On-Premise was that the “Thanksgiving Eve bump” was still there over a “regular … Continue reading

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On-Premise Depletion Share Seen at Half of Prior Year Level

“The situation in the on-premise is nothing short of catastrophic and continues to get worse every day.  We anticipate on-premise share of total depletions to be around 9.5% for spirits and 7.5% for wine by the end of 2020 – … Continue reading

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Bev/Al Sales Continue Shift to Off-Premise: Nielsen

That’s because of a continued restrictions in bars and restaurants as well as a second round of closures in some markets, Nielsen says.  Off-premise dollar sales grew 17.6% in September and October compared to the same period last year.  Spirits … Continue reading

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Liquor Stores Saw Spike in Business After Biden’s Apparent Win

Washington, DC, liquor stores say they had a spike in business after Joe Biden was projected the winner of the 2020 presidential election. They weren’t the only one celebrating. Sales for election day were 67.7% higher than the average of … Continue reading

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Nielsen: On-Premise Volume May Be Down, But ‘Treat Spending’ Boosts Amount of Each Check

Before COVID-19, checks with at least one beer had an average value of $43; this has now risen +17% to $50. This dynamic is even more significant for spirits: checks containing at least one spirit used to average at $49. … Continue reading

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