Category Archives: Packaging and Brand Refresh

Fetzer’s New Packaging Highlights Sustainability

Posted on April 21, 2021 by Joel Whitaker

Debuting across the Fetzer Vineyards collection, the package refresh includes updated graphics, colors and tagline, and a reimagining of Fetzer’s hallmark tree icon, enhanced with a water drop to signal a heritage of resource conservation. The new tagline, “Building a … Continue reading →

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Hood River Repackages Big gin

Posted on March 15, 2021 by Joel Whitaker

 Hood River Distillers, the oldest and largest importer, distiller and marketer of distilled spirits in the Northwest, relaunches their small-batch, award-winning gin – Big Gin. (PRNewsfoto/Hood River Distillers) “Big Gin has always been a high-quality gin, handcrafted in Seattle. Now, … Continue reading →

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Catello del Poggio Seen Reaching 1 Million Cases in 2021

Posted on February 1, 2021 by Joel Whitaker

Castello del Poggio is undergoing a major packaging change as the Zonin-owned property in Piedmont prepares to hit the million-case mark in the U.S. this year. Rollout out of the newly packaged wines starts this month continuing through April “2020 … Continue reading →

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Rémy Martin Reintroduces Iconic VSOP Bottle Design Celebrating Music Culture

Posted on January 19, 2021 by Joel Whitaker

Rémy Martin introduced a limited-edition VSOP bottle inspired by the iconic design first commercialized in the 80’s and 90’s. The refreshed design with gold detailing pays tribute to the musical excellence of mixtape culture and invites a rediscovery of Cognac’s … Continue reading →

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Yuengling’s Hershey’s Chocolate Porter Returns — in Bottles

Posted on September 30, 2020 by Joel Whitaker

D.G. Yuengling & Son, Inc., said in response to consumers’ overwhelming demand, Yuengling Hershey’s Chocolate Porter is available in bottles and draft throughout Yuengling’s entire 22-state footprint. Originally released in draft only in 2019, in 14 states throughout Yuengling’s footprint, … Continue reading →

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Evan Williams Updates Packaging

Posted on September 23, 2020 by Joel Whitaker

A new signature bottle. Updated label designs.  That sums up changes being made in packaging of 3-million-plus case Evan Williams Bourbon.  Here’s a rundown: Evan Williams Black: The new, signature glass is defined by a curved bulb neck with new … Continue reading →

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