Category Archives: New Products

Opici Adds 2 Italian Wines

Posted on April 1, 2021 by Joel Whitaker

Opici Wines & Spirits is expanding two of its prominent Italian wine brands with Alverdi Piemonte DOC Barbera and Cesari Justo IGT, a Veronese red blend. Alverdi, best known for its Pinot Grigio, will be launching the brand’s first DOC-appellated … Continue reading →

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Los Magos Launches a Sotol, Plans to Add Others

Posted on April 1, 2021 by Joel Whitaker

Los Magos, a Mexican spirits brand, launched Los Magos Blanco Sotol with plans to expand their offerings throughout 2021 and beyond. Los Magos Blanco Sotol is now available on LosMagosSotol.com for $55 and in select retailers across the nation. “We … Continue reading →

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Smirnoff Gives Away 2021 Epic Trips, Experiences and Prizes

Posted on April 1, 2021 by Joel Whitaker

The giveaway is part of Smirnoff’s Red, White & Berry summer campaign.  Actor and comedian Anthony Anderson to star in several new TVC spots that will air nationwide beginning this month and can also be viewed on the  Smirnoff YouTube … Continue reading →

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6 O’Clock Gin Launches Ready-to-Drink G&Ts in U.S. Markets

Posted on March 30, 2021 by Joel Whitaker

Artisanal British gin brand 6 O’clock Gin said it will sell its premium ready-to-drink gin & tonic cocktails in the U.S. in 200-milliliter aluminum cans, with an ABV of 7%. Principals in 6 O’clock Gin’s Tampa-based U.S. subsidiary include veteran banking … Continue reading →

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Bombay Sapphire to Debut Canned Cocktails April 9

Posted on March 30, 2021 by Joel Whitaker

That’s National Gin & Tonic Day, and the new products — Bombay Sapphire Gin & tonic and Bombay Sapphire Gin & Tonic Light — will be availabel i 250-mm cans in a four-pack. The brainchild of Bacardi Ltd’s Master of Botanicals Ivano Tonutti … Continue reading →

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Penfolds Enlists an Australian to Promote Its California Collection

Posted on March 30, 2021 by Joel Whitaker

To launch Penfolds’ California Collection, the Australian producer turned to another Australian, Ben Simmons, the NBA All-Star.  The press release announcing the debut focused only on Simmons and not on the quality or characteristics of the wine.  

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