Category Archives: New Products

El Bandido Yankee Tequila Launches

El Bandido Yankee Tequila Co., a new ultra-premium spirits brand, launched its first two expressions, a Tequila Blanco and a Tequila Reposado. The rollout kicked off in Illinois, with distribution partner Breakthru Beverage Group, and in Texas and Michigan through … Continue reading

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Barking Irons Intros an Apple-Based Gin

Launch of Barking Irons Gin extends Barking Irons line from applejack and has apples and oranges as key ingredients.  Advertising will continue with the brand’s New York to the Core campaign rooted in the brand’s provenance – Made in New York, from … Continue reading

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Designer Vera Wang Intros Party Prosecco

“Party (SRP: $25) is a natural extension of what I already do,” says Vera Wang. “Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.” … Continue reading

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Yuengling Launches a 99 Calorie Lager

Light Lager 99 tastes almost identical to Yuengling’s flagship Lager brand, but it has lower calorie and carb count and better ABV stats (99 calories, 3.2 grams carbs & 4% ABV) than its previous light lager. “With today’s demand for … Continue reading

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Ole Smoky Launches 1st Expression Honoring Family

James Ownby Reserve Tennessee Straight Bourbon Whiskey is a 94-proof whiskey is aged in American virgin charred oak barrels and filtered utilizing the Lincoln County Process, passing through sugar maple charcoal before aging. Less than 200 barrels of James Ownby … Continue reading

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Harlem Standard Taps Fedway to Enter NJ, Launches 2 New Products

The two new products are a 101-proof 7 Year American Straight Whiskey and a 93-Proof Bourbon Straight Whiskey.

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