Category Archives: New Products

Whipshots Goes National

Posted on February 9, 2022 by Joel Whitaker

Whipshots (Starco Brands), the vodka-infused whipped cream in partnership with global artist Cardi B, launched its national retail program through Republic National Distributing Co.  Whipshots is available at GoPuff, BevMo, Liquor Barn, and Total Wines & Spirits beginning in California, Colorado, … Continue reading →

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The Macallan Offers a $125,000, 81-Year-Old Whisky

Posted on February 9, 2022 by Joel Whitaker

The Macallan unveiled The Reach, a rare 81 Years Old single malt, is the oldest whisky ever released by The Macallan, created from a single, sherry seasoned oak cask. Crafted during the Second World War in a period of increasing … Continue reading →

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Hercules Mulligan Rum & Rye Launches in NY

Posted on February 8, 2022 by Joel Whitaker

Hercules Mulligan Rum & Rye (43% ABV/$38), formerly distributed only through direct-to-consumer Flaviar, launches on-premise in New York and plans to expand into additional markets. It’s being distributed by Empire. Hercules Mulligan was created and launched during the COVID-19 pandemic … Continue reading →

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Tequila Avion Intros 2nd Release in Reserve Range

Posted on February 7, 2022 by Joel Whitaker

Tequila Avión (Pernod Ricard), an award-winning tequila produced in Jesus Maria, Mexico, has unveiled Avión Reserva Cristalino (SRP $145), the second release of its exclusive Reserva Range. The newest innovation in the Avión portfolio is a crystal-clear, aged tequila that … Continue reading →

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Tres Generaciones Intros Añejo Cristalino Ultra-Premium Tequila

Posted on February 7, 2022 by Joel Whitaker

Tres Generaciones Tequila, established in 1973 to honor a century of the Sauza family’s commitment to their craft, unveils Añejo Cristalino (SRP: $64.99).  “Cristalino tequila is the fastest growing sub-category in the market,” said Rashidi Hodari, Managing Director Tequila at Beam … Continue reading →

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Shiner Offers Candied Pecan Ale for February

Posted on February 6, 2022 by Joel Whitaker

Shiner has a brand-new, limited-edition seasonal offering: Candied Pecan Ale (6% ABV) made with roasted pecans from Millican Pecan Co. in San Saba, Texas. This brew features roasted nut flavor with sweet notes of caramel, vanilla, and brown sugar. Shiner Candied Pecan … Continue reading →

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