Category Archives: Marketing

7 Drinking Trends to Watch for Summer

Bacardi polled indusry leaders, bartenders and consumers in the U.S. on what they think will be big this summer.  Here are seven key trends: Rum will have a huge surge in popularity, with the pina colada and mojito being the … Continue reading

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Northwest Cideries Launch a DtC Cider Club

More than 100 independent cider makers, from the Bitterroot Valley in Montana to Oregon’s Willamette Valley to Washington State have banded together to create the Northwest Cider Club.  Consumers who join will receive a box of new craft ciders, access … Continue reading

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Pearl Beer Launches a New 12 Oz. Can for Pearl xXx

At the same time, the San Antonio brewer launches a new website, Fine Times, in partnership with the Texas Food & Wine Alliance. Fine Times features suggestions on things to do and see in Austin, San Antonio, Dallas-Fort Worth, Houston … Continue reading

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Keystone Light Sweeps Offers $10,000 to 5 People

Keystone Light (Molson Coors) s giving away $10,000 to five peopleso they can live out their ideal summer vacation. To enter, consumers purchase Keystone Light as a 12+ pack or larger and either upload their receipt on KeystoneLightSummer.com or scan … Continue reading

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Bacardi Sponsors Orange Blossom Classic, Helping Revive HBCU Event

The Orange Blossom Classic (OBC) Committee announces a sponsorship from Bacardi USA, Inc. to revive one of the longest-running Historically Black Colleges and Universities (HBCU) football matches – the Orange Blossom Classic. Originally, the Orange Blossom Classic (OBC) was a … Continue reading

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Estrella Jalisco Sponsors Free Performance by LBGTQ Mariachi Band

Estrella Jalisco is partnering with the world’s first LGBTQ+ mariachi band, Mariachi Arcoiris, to offer free performances. This program is part of Estrella Jalisco’s $1 million, 5-year commitment to bring brightness and color to communities by investing in celebrations of … Continue reading

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