Category Archives: Digital Advertising

With Sales Representing 60% of Category, Josh Cellars Launches $10 Million Digital Ad Campaign

Posted on November 7, 2017 by Donna Whitaker

Josh Cellars Wines launched a series of 10 poignant videos featuring founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to building Josh Cellars Wine as a tribute to his Dad.  

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Coors Light Sculpture Celebrates Recycling

Posted on July 21, 2017 by Donna Whitaker

Coors Light and the Arizona Diamondbacks will reveal a new sculpture at Chase Field Friday (7/21) created and filled with Coors Light cans collected during this season’s home games. Designed by local Arizona-based artist John Randall Nelson, the sculpture will … Continue reading →

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Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Posted on July 19, 2017 by Donna Whitaker

Natural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said.  The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the

Posted in beer, Digital Advertising | Tagged , | Comments Off on Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Coppola Shifts Consumer Marketing, Will Focus on Digital

Posted on July 19, 2017 by Donna Whitaker

In announcing the new consumer marketing campaign, Jennifer Leitman, The Family Coppola’s senior vp-marketing, said a key part of the campaign is a short film contest hosted by the winery, the winner of which will premiere at the winery’s private … Continue reading →

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