Category Archives: COVID-19

How Duke University Prevented a Covid Outbreak

With new Covid outbreaks leading more states to impose early closings, and sharply reduced capacity for bars, restaurants and sporting areas, there are some areas of the country where the emphasis has been on preventing outbreaks.  If their strategies were … Continue reading

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Maker’s Mark Launches Expression Benefiting LEE Initiative

Maker’s Mark Bourbon launched the limited-edition “CommUNITY Batch,” a special release bourbon created exclusively to support trade and hospitality partners across the country. A first of its kind, the unique bourbon expression was created by blending Maker’s Mark Private Selection … Continue reading

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Truly Hard Seltzer Giveaway Offers Trip Home for Essential Workers

Truly Hard Seltzer (Boston Beer) launched “Truly Together for the Holidays,” a giveaway in partnership with leading private aviation company Wheels Up to offer nominated essential workers the chance to win a trip home this holiday season. Consumers in the U.S. … Continue reading

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Tioga-Sequoia Brewing Aids Victims of California’s Largest Wildfire Ever

Tioga-Sequoia Brewing Co. (Tioga-Sequoia) pledged to donate 1% of annual sales for five years to revitalize and restore communities and the more than 379,000 acres of Central Sierra Nevada forest devastated by the Creek Fire. The Creek Fire is the … Continue reading

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Covid’s Surge Leads to Tighter Restrictions

Around the nation, Covid is surging, and so are restrictions being put into place by governors and local officials.  Those restrictions strike directly at the bev/al industry — not that anyone is blaming alcohol per se for spreading the virus, … Continue reading

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Bev/Al Sales Continue Shift to Off-Premise: Nielsen

That’s because of a continued restrictions in bars and restaurants as well as a second round of closures in some markets, Nielsen says.  Off-premise dollar sales grew 17.6% in September and October compared to the same period last year.  Spirits … Continue reading

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