Category Archives: Corporate Social Responsibility

Enovation Donates $10,000 to Save Coral Reefs

Posted on December 10, 2020 by Joel Whitaker

The $10,000 donation to Force Blue was the inaugural donation for Enovation‘s Living Coral Sparkling Rosé wine brand’s cause marketing program. For every bottle sold a contribution will be made to an organization focused on saving the worlds coral reefs. … Continue reading →

Posted in Corporate Social Responsibility | Tagged , , | Comments Off on Enovation Donates $10,000 to Save Coral Reefs

Diageo Launches New ‘Positive Drinking’ Social Media Campaign

Posted on November 30, 2020 by Joel Whitaker

The Balance Challenge is an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance … Continue reading →

Posted in Corporate Social Responsibility | Tagged | Comments Off on Diageo Launches New ‘Positive Drinking’ Social Media Campaign

Diageo Outlines 10-Year Sustainability Action Plan

Posted on November 23, 2020 by Joel Whitaker

Diageo announced 25 “bold and ambitious goals” in its ‘Society 2030: Spirit of Progress‘ plan, designed to make a positive impact on the world by 2030, in  the ‘Decade of Action’ to achieve the United Nations Sustainable Development Goals. Diageo … Continue reading →

Posted in Corporate Social Responsibility | Tagged | Comments Off on Diageo Outlines 10-Year Sustainability Action Plan

For the Covid Thanksgiving, Major Brands Offers Help for Staying at Home

Posted on November 23, 2020 by Joel Whitaker

With local governments and the Centers for Disease Control & Prevention urging people to stay at home, the biggest bar night of the year just may have to go remote. To encourage Missourians to celebrate safely, Major Brands will be … Continue reading →

Posted in Corporate Social Responsibility, COVID-19 | Tagged , , , | Comments Off on For the Covid Thanksgiving, Major Brands Offers Help for Staying at Home

Diageo North America Employees, Community Partners Assemble 10,000 Care Packages from Home for Deployed Military

Posted on November 17, 2020 by Joel Whitaker

Diageo North America employees assembled 10,000 care packages from their homes for American military heroes serving overseas. This initiative contributed to the Crown Royal Purple Bag Project, which packs essentials, personal care items and handwritten notes in the brand’s iconic purple bags and sends … Continue reading →

Posted in Corporate Social Responsibility | Tagged , | Comments Off on Diageo North America Employees, Community Partners Assemble 10,000 Care Packages from Home for Deployed Military

Maker’s Mark Launches Expression Benefiting LEE Initiative

Posted on November 17, 2020 by Joel Whitaker

Maker’s Mark Bourbon launched the limited-edition “CommUNITY Batch,” a special release bourbon created exclusively to support trade and hospitality partners across the country. A first of its kind, the unique bourbon expression was created by blending Maker’s Mark Private Selection … Continue reading →

Posted in Corporate Social Responsibility, COVID-19 | Tagged , | Comments Off on Maker’s Mark Launches Expression Benefiting LEE Initiative