Category Archives: Advertising

Rémy Martin Intros ‘The Remy Sidecar Magic Hour’ Campaign

Posted on June 2, 2022 by Joel Whitaker

In celebration of National Cognac Day (June 4th) and on the heels of the 100th anniversary of the quintessential Sidecar cocktail, Rémy Martin is unveiling its newest multi-faceted creative campaign, “The Rémy Sidecar Magic Hour,” that sweet spot just as the … Continue reading →

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Lake County Winegrape Commission Plans New Ad Campaign

Posted on May 31, 2022 by Joel Whitaker

Lake County (Calif.) Winegrape Commission‘s new campaign features a dusty cowboy riding through rows of mountain grapes, suggesting that the grapes in Lake County are “never picked,” but rather “wrangled.” In addition, the advertisement states that grapes have been “raised on … Continue reading →

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Keystone Light Seeks to Connect with Rural Drinkers

Posted on May 18, 2022 by Joel Whitaker

“Sixty percent of our volume comes from rural counties, and in our conversations with those consumers, some clear themes emerged,” says Matt Lafferty, marketing manager for Keystone Light. “We want to celebrate the sense of community, self-sufficiency and fun that … Continue reading →

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Now Coors Light Chills Communities with Ads on Roofs

Posted on May 6, 2022 by Joel Whitaker

On rooftops in one residential complex in perennially sweltering Miami, Coors Light has installed minimally branded rooftop “Chillboards,” which use a special white coating from Mule-Hide Products that’s been proven to reflect 85% of sunlight. The brand found that the … Continue reading →

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Budweiser Launches New Global Campaign

Posted on April 29, 2022 by Joel Whitaker

Budweiser unveiled a new global platform and creative campaign, launching Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time Grammy Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take … Continue reading →

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Unlike IRS, Milagro Offers Instant Refunds

Posted on April 26, 2022 by Joel Whitaker

With tax refunds this year, are expected to take record time to reach Americans, Milagro Tequila is launching “Marga-Refunds” – its first-ever campaign to ease the pain of waiting for tax refunds by delivering real time $10 CashApp payments to … Continue reading →

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