In addition to its Moscato IGT, the No. 1 Italian Moscato IGT in national retail chains, Castello del Poggio will now offer a Sweet Red, Sweet Rosé, Prosecco DOC and Sparkling Moscato.
The expanded portfolio will be introduced to the market through the series of launch events in 20 cities across the U.S., with the largest experiential event in New York City tomorrow (6/7) at Manhattan Penthouse on Fifth Avenue and a special event at the Aspen Classic on June 16.
The launch is supported by an experiential, nationwide marketing campaign in print, digital and broadcast, the largest marketing initiative Zoning USA, Inc. has undertaken for a single brand in its portfolio.
“We are excited to continue and expand upon the success of Castello del Poggio. Our Moscato IGT has hit a sweet spot with U.S. consumers and paved the way for the introduction of new line extensions of the Hello Sweet Life brand,” says Tim Mats Executive Vice President – General Manager, Zoning USA, Inc. “There is a definite surge of consumer interest in sweeter wines, and our new portfolio provides consumers with more options to suit their palates.”