Debuting with three flavors, Ranch Water, Grapefruit Paloma, and Watermelon Margarita, each 12 oz. can of Cantina Tequila Soda is 99 calories, low carb, and 0 sugar. Each can is 5.6% ABV with a SRP of $9.99 per four-can pack.
“We created Cantina to deliver an artisanal spirit for today’s generation of cultural trailblazers who love quality tequila,” says Brandon Cason, who founded the brand in addition to acting as CEO. “Based on our previous success and continued growth with Canteen in the vodka space, we are confident we will make just as a significant mark in the tequila space right out of the gate.”
Sales and demand for tequila-based, canned pre-mixed cocktails are gaining in momentum, proven by the latest twelve-weeks sales showing this category growing over +164%. Tequila is the 3rd largest segment in dollar sales, achieving this with less than half of the distribution of the top two segments (IRI 1.21).