Canopy Growth Corporation (“Canopy Growth”) which is 38.6%-owned by Constellation Brands, said Southern Glazer’s Wine & Spirits (SGWS) will distribute its U.S. portfolio of CBD-infused beverages. This partnership announcement follows the recent launch of –Quatreau, Canopy’s first line of CBD-infused beverages sold in the U.S market.
“Through this groundbreaking partnership, we will leverage Southern Glazer’s established distribution network to bring our CBD beverage portfolio to retailers and consumers across the U.S. market,” said Julious Grant, Chief Commercial Officer, Canopy Growth. “The leadership team at Southern Glazer’s shares our values, priorities, and future-forward view of the category. Together, we are committed to creating an immediate strategic route to market for Canopy’s premium CBD beverages.”
Southern Glazer’s will distribute Canopy Growth’s CBD beverages, beginning with its CBD-infused sparkling water brand Quatreau, across seven states, with additional states in the months to come. Southern Glazer’s will be selling Quatreau through its existing commercial infrastructure, including its industry-leading Proof e-commerce platform at sgproof.com.
Canopy Growth is one of the first U.S. CBD beverage producers to access the nationwide network of a large-scale alcohol distributor to reach consumers across the U.S. at mainstream retail stores. The agreement also showcases the benefits of the company’s strategic relationship with Constellation Brands.