It’s a two-year deal and makes Campari exclusive spirits sponsor.
“Our partnership with the New York Film Festival is a major step forward in continuing our devotion to film and the arts,” said Melanie Batchelor, Vice President Marketing at Campari America. “The festival is the perfect place to share our excitement about Entering Red and support the creative individuals who devote themselves to making captivating films for film lovers. We look forward to toasting a collaborative partnership with a Negroni in hand.”