For the second year in a row, Campari will be the exclusive spirits partner of the New York Film Festival (NYFF), the premier U.S. showcase of the best-in-world cinema presented by Film at Lincoln Center, and the presenting partner of Opening Night, which will feature Steve McQueen’s Lovers Rock. Through this growing relationship, Campari continues its long-standing commitment to the world of film and art.
“Our partnership with the New York Film Festival signifies an important continuation of our storied history in the world of art and film,” said Andrea Sengara, VP-Marketing at Campari America. “The festival represents best-in-class cinematic experiences and we look forward to collaborating with them – with a Negroni in hand – to make the 58th edition even more special. We celebrate and support the creative storytellers who make this industry so beautiful and join fellow film lovers in appreciation of these artistic contributions to our collective culture.”
At this year’s festival, Campari will have a presence at three of the festival’s virtual Main Slate screenings including Opening Night, Centerpiece, and Closing Night, with exclusive video content. Campari will also sponsor the highly anticipated world premiere of On The Rocks, directed by Sofia Coppola and starring Bill Murray and Rashida Jones, in addition to select virtual press conferences and Q&A events.