The newly styled Campari Negroni Ready to Serve (26% ABV, SRP: $24.99) features a new, elegant design and is an expertly crafted Negroni cocktail made using the same iconic cocktail recipe from over 100 years ago. A perfect blend of equal parts Campari, London Dry Gin and Sweet Vermouth – simply pour over ice and garnish with an orange slice and you have the iconic Negroni at your fingertips. Available in a 375 ml bottle, the newly designed offering includes approximately four servings of the Negroni, making it perfect for a date night or small gathering. Whether you’re on-the-go or hosting a cocktail party, dinner or aperitivo hour at home, the Campari Negroni Ready to Serve can be conveniently enjoyed, recreating your favorite cocktail bar moment for any occasion.
The Negroni is one of the most famous Italian cocktails in the world. Envisioned by Count Negroni in 1919 – who asked his barman to add a touch of gin rather than soda to his Americano in honor of his last trip to London – the beloved cocktail was eventually named after the Count. The combination of London Dry Gin and Sweet Vermouth with Campari, the red heart of the Negroni, offers a crafted mix of juniper, sweet citrus, spice and herbal notes paired with a wormwood and bitter root finish.
“People have been enjoying the Negroni cocktail for more than a century, and its popularity is still growing today,” said Andrea Sengara, Head of Marketing, Campari America. “With the Ready to Serve format now available, consumers can enjoy the world’s No. 1 classic cocktail anywhere, and with ease.”