Cabo Wabo (Campari Group) introduced new packaging that includes a refreshed label, super-premium design with visual cues celebrating the brand’s history, and prominent agave iconography that represents Cabo Wabo’s commitment to 100% blue weber agave, distilled in its owned distillery in the highlands of Jalisco. The refreshed packaging retains the same bottle shape, bottle cap, and award-winning liquid
Product is hitting shelves in early December and the launch of the new design will be supported by a new marketing campaign in early 2022.