Extending through the 2023 season and just in time for St. Patrick’s Day, the deal celebrates two champion institutions coming together and marks Bushmills’ first partnership with an NBA team.
Throughout the partnership, Bushmills will be providing Bostonians a series of activations, giveaways, and fan experiences, in which to partake. Fans are encouraged to follow @BushmillsUSA on Instagram throughout the season for opportunities to win prizes like signed memorabilia, custom swag and more. To tip things off, Bushmills will be airing local in-game TV spots in honor of the partnership on the Celtics’ regional sports network, NBC Sports Boston.
Bushmills is offering Celtics fans throughout Massachusetts the opportunity to order a Bushmills Irish Whiskey from a favorite neighborhood bar or restaurant, and Bushmills will cover the cost.
To redeem the offer, fans 21 and over can simply buy a Bushmills Irish Whiskey pour or cocktail, take a photo of the itemized receipt displaying the purchase of Bushmills, and upload the receipt through www.Bushmills.com/FirstWhiskey. For valid receipts, Bushmills will provide a reimbursement of up to $6 (paid via Venmo, PayPal or Amazon) on qualifying purchases from March 15th through July 31, 2021. Official terms and conditions can be found at www.Bushmills.com/FirstWhiskey.
“Bushmills Irish Whiskey raises a glass to the city of Boston and 17-time World Champions Boston Celtics. This partnership is the perfect match for our two brands as we share a deep appreciation of tradition, and an unwavering sense of perseverance and passion,” says Mikes Keyes, president/CEO, Proximo Spirits. “As an official partner of the Boston Celtics, we continue our long-term investment in New England, where we both share loyal and dedicated fans and proudly toast to the journey to Banner 18 and beyond. Sláinte!”
Throughout the partnership, Bushmills will be providing Bostonians a series of activations, giveaways, and fan experiences, in which to partake. Fans are encouraged to follow @BushmillsUSA on Instagram throughout the season for opportunities to win prizes like signed memorabilia, custom swag and more. To tip things off, Bushmills will be airing local in-game TV spots in honor of the partnership on the Celtics’ regional sports network, NBC Sports Boston.