This is clever: Busch Light introduced TreeWork, an outdoor co-working space, nestled deep in the Colorado woodlands.
Amenities at TreeWork include a sleek and well-ventilated office space, powerful Wi-Fi, Busch Light happy hours, on-site grilling, campfires, and for those who want to be outside longer than just the 9 to 5, guests are invited to trade in blue light for starlight as they camp under some of the most picturesque night sky the country has to offer.
“Busch Light champions all things outdoors because we know the powerful impact that simply being outside can have,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “As the beer brewed for the great outdoors, we knew we had a chance to step in and create a co-working space that leverages the beauty of nature to help alleviate some of the stress and fatigue that have been impacting all of us. Whether you’re looking to get out of the house, the office or simply outdoors, TreeWork is the ultimate change of scenery to give you the refreshment you deserve.”
As Busch Light developed TreeWork, the brand’s extensive research found that some of the most well-known co-working spaces have succumbed to one fatal flaw; it’s not overvaluation or mismanaged cashflow, it’s the fact that they are in large part…indoors. TreeWork was founded on the ethos that virtually anything is better outside, from enjoying an ice-cold brew, to filing your TPS reports. In fact, research conducted by OnePoll suggests that 29 minutes spent outdoors results in a 45% increase in productivity.
Interested guests can reserve a spot though a simple visit to busch.com/treework, where an intuitive guest-interface allows for spots to be reserved on a first come, first serve basis beginning Sept.22, and ending Sept. 27. Submissions do not guarantee a spot and all guests will be subject to background check.