This is pretty clever: Busch Beer (Anheuser-Busch) decided to celebrate its 40-year presence at the Daytona 500 during yesterday’s race by inviting the 10 million Daytona 500 viewers at home to play a live on-screen trivia contest for a chance to win one of the exclusive cans made from Kevin Harvick’s #4 race car.
Viewers had to simply turn on the race, tweet out their responses to the questions using the hashtags #Car2Can #BuschContest, and the winners were notified throughout the race if they won one of the 40 available cans.