With the Old Farmer’s Almanac predicting a much snowier winter than last year, Busch Beer is reviving its Snow Day campaign, giving fans in seven of the snowiest states across America $1 off Busch for every inch of snowfall.
And it’s expanding the campaign to four times as many states — 31 in all — as last year.
To participate, consumers can view total accumulated snowfall in snowy cities in select states* in real time and take advantage of the offer via rebate at Busch.com/snowday. Residents 21+ will receive $1 off select Busch products for every inch it snows beginning on January 1st until the first day of Spring.
“Our fans’ reaction to Snow Day last year was so positive that we had to share the savings with even more of the country this year,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch. “Winter can be a brutal season – especially for our loyal fans who are used to spending their best days outdoors, so Snow Day is our way to remind them that snowfall can be something to look forward to, especially if it means an opportunity to stock the fridge and save on Busch.”
Fans can head to Busch.com/snowday to see exactly how much snow has fallen in their state to date. To earn the rebate, fans just need to upload their receipt and zip code through a link at Busch.com/snowday. Rebates will be refunded on March 28th based on total snowfall from the entire season. Limit one submission per person.