Buck Hunter
Sixty percent of wildlife conservation funding comes from the sale of hunting permits and game-related taxes. But hunting is less popular today, and that means less money. So, Busch Beer is partnering with the promoters of Big Buck Hunter to help close the funding gap.
Hunters and non-hunters alike can purchase the permits on BigBuckHunter.com for $5, with all proceeds benefiting the National Forest Foundation (NFF). Permits can be swiped at any Big Buck Hunter machine nationwide to unlock a brand-new “Great White Buck” level. Every player that successfully hits the White Buck will be entered for a chance to win a Big Buck Hunter console of their own.
“The new partnership with Big Buck Hunter is one of our most exciting to date. Not only does it bring together two local bar staples, but we’re giving fans of both brands a chance to help protect our nation’s wildlife and their habitats,” says Daniel Blake, Senior Director of Marketing at Anheuser-Busch. “Busch has a long history of supporting outdoor conservation and we’re proud to continue our relationship with the National Forest Foundation to help to protect America’s outdoors for generations to come.”
In addition to the permits, the Busch x Big Buck Hunter partnership also includes an on-pack promotion, with six types of specially-marked Busch and Busch Light x Buck Hunter packs unlocking a smartphone-powered Augmented Reality game, with all gamers entered for a chance to win a Buck Hunter machine of their own.
Every time Busch fans play and post their scores to social media, Busch will donate $1 to the NFF. This donation will double to $2 for every share on National Hunting and Fishing Day (Sept. 28) to help further raise awareness around wildlife conservation needs.
Busch x Big Buck Hunter will also be a prominent feature at the upcoming NASCAR Monster Energy Cup Series Bojangles 500 race, which takes place in Darlington, SC on September 1. The race day partnership includes a custom Busch x Big Buck Hunter paint scheme on Kevin Harvick’s #4 car, and an exclusive chance for viewers to take home a Big Buck Hunter machine of their own, just by tuning in to the race.