Farm Rescue will begin harvest assistance operations in Kansas immediately. Busch will mark the expansion with the release of limited-edition Corn Cans across the country.
Busch is raising further awareness to the cause with NASCAR drivers Kevin Harvick and Kansas-native Clint Bowyer at the June 7 NASCAR Cup Series race in Atlanta.
Kansas is the first new state to be added to Farm Rescue’s support network since 2017 and will be the seventh state supported overall.
Farm Rescue provides free harvest assistance to farm families throughout the state experiencing a major illness, injury or natural disaster. Since its inception in 2005, Farm Rescue has helped nearly 700 family farms sustain operations in times of crisis. These efforts are made possible through a network of volunteers from across the United States.
Busch has been a partner of Farm Rescue since early 2019 and played an instrumental role in facilitating Farm Rescue’s entry to Kansas with a mix of financial support, public affairs assistance, and more.
“Farm Rescue is an incredible organization that has not only helped, but saved, hundreds of family farms throughout the Midwest,” said Daniel Blake, VP of Value Brands at Anheuser-Busch. “What originally started off as a small partnership has grown into something really special, and as unexpected injuries, illnesses and natural disasters continue to strike, we’re honored to take our partnership with Farm Rescue to the next level so they can keep providing critical assistance to more family farms across the country.”
Consumers nationwide can support Farm Rescue with every purchase of the new limited-edition Busch Light corn packs in 33 states. For each pack purchased in these states between May 18 and July 5, 2020 $1 will be donated by Busch, up to $100,000 to benefit Farm Rescue’s ongoing efforts.