The Diageo brand said it committed $250,000 to the Bulleit Frontier Fund to support the North American hospitality industry. Donations will include organizations such as The USBG National Charity Foundation, Another Round, Another Rally and Southern Smoke Foundation.
As part of the launch, Bulleit announced a new national advertising campaign for TV, digit and social media showing bartenders at work with the tagline: “Let’s Keep Our Bartenders Pouring.”