The commercial, “Wind Never Felt Better,” features the iconic Budweiser Clydesdales alongside wind turbines, all set to the soundtrack of Bob Dylan’s “Blowin’ in the Wind.”
The spot is intended to showcase Anheuser-Busch‘s commitment for Budweiser to be brewed with 100% Renewable Electricity from Wind Power.
“We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future,” said Ricardo Marques, VP-Marketing Core & Value brands.
To further emphasize the importance of Budweiser’s commitment, the company is donating clean electricity to Atlanta to power the city the week of Super Bowl. Atlanta is a city that has set remarkably high sustainability goals for itself – and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.
Atlanta is the largest city in the South to make the pledge to clean energy and develop a blueprint showing how to get there. As Atlanta hosts its first Super Bowl since 2000, Budweiser’s donation aligns with the city’s goal of reducing the environmental impact of the Super Bowl and creating a lasting legacy.
In a related development, Budweiser said it is joining with Drift, a leader in clean energy, to offer one month’s free trial of a green plan to consumers.