From now through May 7, Utah residents will be able to buy a Utah-themed Budweiser can. It’s red, white and blue label says, “This Bud’s for U-tah,” and includes scenes of the Delicate Arch, Wasatch Mountains and the state Capitol. Utahns like to avoid cursing, so in-store ads will include some alternative phrases, such as “Holy Shizz,” “Oh My Heck” and “Frick Yeah.”
As part of the push, Budweiser will place “swear jars” at certain stores. For each “swear” purchased, a donation will be made to the Utah Clean Water Partnership to help tidy up local waterways “while cleaning up your mouth.”
Budweiser also is launching a Swear, Sip and Ski promotion, offering anyone in the U.S. an opportunity to scream profanities while on the top of a Utah scenic mountain. To enter. follow @BudweiserUSA, and comment with the hashtags: #BudUtahSwearsBy #Sweeps.