Anheuser-Busch has produced an absolutely terrific video showing a brewery tour group comprised of Folds of Honor scholarship recipients surprising and thanking Budweiser brewers as part of a seemingly normal tour in Cartersville.
The thing is, the brewers aren’t just ordinary brewers – they are also veterans.
The film not only recognizes some of the near 3,000 families Budweiser supports through Folds of Honor but it also spotlights Budweiser’s very own veteran employees who helped to brew Freedom Reserve.
The film dovetails with Budweiser’s recent release of Freedom Reserve Red Lager – a new beer specially brewed by Budweiser’s own veterans and building on the brand’s long-standing support of American veterans. You can see the video here. It’s a tearjerker.
A portion of proceeds from Budweiser sold this summer will benefit Folds of Honor — a nonprofit organization providing educational scholarships to military families. As of this year, Budweiser has raised $14 Million in support of Folds of Honor, providing to support over 3,000 military families across the country.
The film is titled, “Service Never Stops.” Ricardo Marques, vp-marketing for Budweiser, says “Service Never Stops isn’t just the name of the new film we created, it is also the philosophy for those who work for Budweiser.
“Our veteran employees who serve their communities and help brew Freedom Reserve to support Folds of Honor are true heroes and we salute them for their service then, and now.”
Comment: The video runs 5 minutes. Too bad that’s too long to show on television.