The Anheuser-Busch brand is the official beer of the World Cup. A-B is setting up the Bud Club at a Moscow nightclub for 10 nights. There will be a concert each night. Budweiser is also host boat parties to watch the matches as well as nine private parties on the roof of the Intercontinental Hotel in Moscow.
It will also host events internationally, and A-B says this will be the largest campaign in Budweiser history.