Beginning this week and timed with Earth Day, all Budweiser sold across the US will feature a new symbol on-pack, celebrating the renewable electricity Budweiser purchases and gives back to the public grid – enough to cover 100% of the Budweiser produced in the U.S.
Ricardo Marques, VP-marketing for Budweiser, calls it “lead(ing) the charge for our company’s larger sustainability efforts by ensuring 100% of our purchased electricity comes from renewable sources — enough to cover all of the Budweiser produced in the U.S.”
The renewable energy symbol is part of Anheuser-Busch’s U.S. 2025 Sustainability Goals, announced today.
The goals are focused on four key areas: renewable electricity and carbon reduction, water stewardship, smart agriculture, and circular packaging.
The ambitious goals, which build on the 2025 Global Sustainability Goals recently announced by the brewer’s parent company AB InBev, will guide and further Anheuser-Busch’s industry-leading sustainability efforts in the U.S. through 2025:
–Renewable Electricity and Carbon Reduction: 100% of purchased electricity will come from renewable sources; and CO2 emissions across the value chain will be reduced by 25%
–Water Stewardship: 100% of facilities will be engaged in water efficiency efforts; and 100% of communities in high stress areas will have measurably improved water availability and quality
–Smart Agriculture: 100% of direct farmers will be highly skilled, connected and financially empowered
–Circular Packaging: 100% of packaging will be made from majority recycled content or will be returnable
Anheuser-Busch said it recognizes it has a huge opportunity to help protect the environment and inspire its partners to do the same. Some 98% of the primary ingredients used in the beers Anheuser-Busch brews are grown in the U.S., the company said.
“We take great pride in our sustainability efforts and our long history of striving to be good stewards of the environment. Now, we are challenging ourselves to do more,” said Michel Doukeris, CEO of Anheuser-Busch. “Our company has been around for 165 years, and these goals will ensure that we continue to make meaningful contributions toward building strong communities and a healthy environment for the next 165 years.”