Anheuser-Busch will be the team’s “official malt beverage provider,” and will become a founding partner of the team.
“There’s no better beer to hold this title sponsorship than Bud Select, which is an icon here in St. Louis,” A-B’s Midwest Region Vice President Simon Wuestenberg said in a statement.
The Battlehawks are members of the new XFL football league, which launches a 10-week regular season with eight teams, followed by a two-week postseason championship series.