Bud Light Seltzer introduces its new limited-edition Bud Light Seltzer Cocktail Hour variety pack to its portfolio of “Loudest Flavors Ever”. The flavors include Tropical Punch, Lime Margarita’ Watermelon Mojito, and Strawberry Daiquiri
“Bud Light Seltzer continues to drive innovation, delivering the “Loudest Flavors Ever” and our latest seasonal offering is no exception,” said Andy Goeler, vp-marketing, Bud Light. “Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season.”
The Bud Light Seltzer Cocktail Hour will be available for a limited time nationwide, beginning Monday, April 25. The pack will be available for purchase in 12 oz. slim can variety 12-packs. In line with the Bud Light Seltzer portfolio, the limited-edition Bud Light Seltzer Cocktail Hour pack is made with pure cane sugar, natural flavors, contains zero sugar and comes in at 100 calories and 5% ABV.
In late-May, Bud Light Seltzer is also introducing two new, bold flavors to its Classic Variety pack: Watermelon and Tangerine.