Bud Light NEXT began appearing on store shelves yesterday (2/7). As part of the launch, the zero-carb beer released its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing to be boxed in.
“This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch’s history: the introduction of Bud Light NEXT, our first-ever zero carb beer,” said Andy Goeler, VP-Marketing, Bud Light, at Anheuser-Busch. “Ten years in the making, Bud Light NEXT is a symbol of our continued commitment to innovation. Now, on advertising’s biggest stage, we’ll pay tribute to those who are pushing boundaries and redefining the world around us every day.”
Featuring four vignettes synced to the tune of Barbra Streisand’s hit song Gotta Move, the new commercial titled, “Zero in the Way of Possibility” demonstrates what’s possible when you choose to break traditional conventions and challenges fans to re-think the status quo.
Also, as part of the launch, fans can enter the “Spot a Zero, Add a Zero*” sweepstakes by posting photos on social of all the zeros in front of them – zeros in the Bud Light NEXT spot, zeros on NEXT cans, zeros in other ads, zeros on street signs, and zeros anywhere in between – using #SpotAZero and #Sweepstakes for a chance to be one of seven lucky people to win $10,000.