Bud Light is teaming up with The Legendary Roots Crew for a third consecutive year and bring its fan favorite music showcase, The Bud Light x The Roots & Friends SXSW Jam, to Fair Market at SXSW in Austin, TX on Saturday, March 17.
Bud Light is a Super Sponsor of South By Southwest. It will transform the new location into its iconic Dive Bar aesthetic for Music & Platinum badge-holders to enjoy a few beers among friends as they enjoy a night of unique performances.
The jam session will feature a variety of talent who will jam with the Grammy Award-winning band. The Roots will be joined by rap legend, Ludacris, Irish up-and-comer Dermot Kennedy, emerging singer-songwriter Jessie Reyez, the Grammy-nominated lyricist, Rapsody and southern funk group, Tank and the Bangas in addition to other surprise special guests. Indie rock favorites Moon Taxi will also open up the show with an intimate performance.
“Texas has been a huge part of Bud Light’s legacy, so it only makes sense to head back for a third year, bringing Bud Light x The Roots & Friends SXSW Jam to in the community in Austin,” said Andy Goeler, VP-Bud Light. “Friendship and collaboration remains at the core of what SXSW is all about. Bringing this jam session with our friends The Roots back for a third year made perfect sense at this event made for friends.”