The new campaign will debut during Thursday Night Football.
Bud Light said four commercials are in the works and expect more will be made throughout the season.
Each commercial will tell the story of a Black-owned restaurant and the owner whose hard work made it a reality.
The first 30-second spot tells the story of Cleveland native Gregory Beckham, 56, owner of three Beckham’s B&M Bar B Que locations. The Cleveland Browns play the Cincinnati Bengals on Thursday.
Beckham, whose father started the family business in 1958, said Bud Light reached out to him in August and asked if he’d like to be featured.
“I was more than happy to be a part of it,” he told CNN Business. “I was chosen to be the first one, so that was even more of a thrill.”