Brown-Forman Corp. agreed to buy Part Time Rangers Holdings Ltd., based in New Zealand. Part Time Rangers produces spirit-based ready-to-drinks (RTDs) with all-natural fruit flavoring. Terms weren’t disclosed.
“The acquisition of Part Time Rangers is a targeted investment for us and will help us grow in a key category in New Zealand and, in the future, Australia,” said Lawson Whiting, President/CEO. “Along with our Jack Daniel’s Tennessee Whiskey and RTDs, we believe we will have greater diversity in the RTD category.”
“What is appealing and unique about Part Time Rangers is that it offers a range of low calorie, spirit-based RTDs for consumers to enjoy, while making a difference in our world through its charitable donations supporting wildlife conservation and ecosystem preservation,” said Eveline Albarracin, Vice President, Managing Director, Australia/New Zealand/Pacific Islands, Brown-Forman Corp. “Part Time Rangers’ growing consumer base in New Zealand will provide our business with an exciting opportunity to broaden and strengthen our existing RTD portfolio footprint in New Zealand, Australia, and potentially beyond.”
Part Time Rangers was founded by brothers Oliver and William Deane in 2018. The company currently offers a range of six RTD products including Lime Vodka, Passionfruit Apple Vodka, Apple Lime Rum, Strawberry Raspberry Gin, Ginger Lime Whiskey, and Apple Lemon Gin. Part Time Rangers supports local and global wildlife and ecosystem preservation initiatives. This conservation focus complements Brown-Forman’s overall commitment to advancing environmental sustainability.